You've got a film, or you're about to. And somewhere between finishing it and getting it in front of people, there's this moment where you realise nobody told you how that part actually works.
Press releases, Electronic Press Kit's, outreach emails, social strategies, festival announcements - it all sounds a lot more complicated than it needs to be. And most of the advice out there is written for people with a publicist, a budget, and a distribution deal already in the works.
Marketing & PR for Your Short Film is a practical, no-budget guide to getting your film seen, from the moment you start pre-production, through to your digital release. It's written specifically for early filmmakers who want to do their own PR without pretending they have resources that they don't.
Inside, you'll find everything you need to:
build your press assets
write outreach that actually gets opened
find the right journalists and publications for your project
build a social media presence around your film that works before, during, and after the shoot
There's also a full press release template, an outreach email template, a logline formula, and a PR strategy broken down by every stage of production so you always know what to do next.
Everything in here is free, or low-cost to action - no outside agencies required.
Understanding PR and what actually gets coverage
Building your Electronic Press Kit
Writing your press release and crafting your outreach email (with a ready-to-use template)
A PR strategy mapped across every production stage
Finding the right press for your project
Building your audience on social media, and creating your poster and logline
You've made or are making a short film and you have absolutely no idea how to get it in front of people. You want to build a real audience around your work without spending money you don't have.
If you've Googled "how to get press coverage for my short film" and gotten nowhere, then this is for you!
You're looking for a guide to big-budget film marketing campaigns.
This one was written with indie first-timers in mind.